Finding Out About S.
1 total work
"Advertizing" looks at different types of advertizing - generic, competitive, informative, persuasive, classified, point-of-sale and corporate. It explains copywriting, brand names, slogans, logos, pictures, storyboarding and targeting, and presents 6 case studies of recent effective advertizing campaigns. Finally, it describes the advertizing industry and its controlling bodies and the work of an advertizing agency.