"Advertizing" looks at different types of advertizing - generic, competitive, informative, persuasive, classified, point-of-sale and corporate. It explains copywriting, brand names, slogans, logos, pictures, storyboarding and targeting, and presents 6 case studies of recent effective advertizing campaigns. Finally, it describes the advertizing industry and its controlling bodies and the work of an advertizing agency.
- ISBN10 0749606541
- ISBN13 9780749606541
- Publish Date 21 March 1991
- Publish Status Unknown
- Out of Print 12 July 2000
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Franklin Watts Ltd
- Format Hardcover
- Pages 32
- Language English