Big Brands
4 total works
Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today.
From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.
Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers, designers and others who work on it.
Big Brands: Samsung looks at the development of the technology giant's most famous products, from the Galaxy S3 to the Samsung Smart TV, along with countless other mobile phones, computers, laptops, televisions and microchips.
It explains Samsung's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Samsung grew from a small export business to the world's largest technology company is also looked at.
'Business Studies' features explain some key industry terms such as management and sponsorship, while 'Building the Brand' features explore the marketing of the brand, from the development of the logo to the huge impact of social media. 'Brains Behind the Brand' features focus on key people at Samsung such as Eric Kim, the head of marketing.
Samsung is just one iconic company in the global marketplace. If you enjoyed this title, why not read about Amazon, McDonalds or Mojang, makers of Minecraft, in other titles in the series?
