Find out how McDonald's grew from one restaurant to become the globe-dominating chain it is today. It looks at some of the brightest business minds behind McDonald's meteoric rise, the development of the company's most famous products, from the Big Mac to the Happy Meal and reveals the marketing and PR strategies that have built McDonald's the powerful brand it is today.
From marketing alliances to the company's attempts to counter its critics, this is a fascinating look at McDonald's, and at the fast-food industry as a whole.
Big Brands is the perfect series for budding entrepreneurs who want to find out what goes on behind the scenes of the world's biggest companies. Ideal as a leisure read to accompany Business Studies GCSE or A Level, or for cross-curricular biography and literacy work at KS2.
- ISBN10 0750292555
- ISBN13 9780750292559
- Publish Date 11 June 2015
- Publish Status Out of Print
- Out of Print 7 June 2022
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Wayland
- Format Hardcover
- Pages 32
- Language English