Market Research in Practice

1 total work

Market Research in Practice

by Paul N. Hague, Nick Hague, and Carol-Ann Morgan

Published 1 March 1992

Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.