Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.
- ISBN10 1280222549
- ISBN13 9781280222542
- Publish Date 1 January 2004 (first published 1 March 1992)
- Publish Status Active
- Out of Print 14 April 2015
- Publish Country US
- Imprint Kogan Page
- Pages 244
- Language English