European Business BBM

by Richard Welford

Published 26 March 1996
This up-to-date textbook provides a comprehensive site study of how European enterprises are coping with the important issue of European integration. Each chapter contains discussion questions, a case study and questions on the case which extends the student's understanding of the topics covered. This edition has been updated to incorporate recent changes in European Union policy, new material on Ireland and on the Social Chapter, and a revised chapter on Central and Eastern Europe. An instructor's manual provides additional material for the lecturer on how to teach a particular subject. The book is suitable for undergraduate students of European and international business, HNC/D students and MBA students.