European Business BBM (British Books for Managers)

by Richard Welford

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This up-to-date textbook provides a comprehensive site study of how European enterprises are coping with the important issue of European integration. Each chapter contains discussion questions, a case study and questions on the case which extends the student's understanding of the topics covered. This edition has been updated to incorporate recent changes in European Union policy, new material on Ireland and on the Social Chapter, and a revised chapter on Central and Eastern Europe. An instructor's manual provides additional material for the lecturer on how to teach a particular subject. The book is suitable for undergraduate students of European and international business, HNC/D students and MBA students.
  • ISBN10 0273625543
  • ISBN13 9780273625544
  • Publish Date 26 March 1996
  • Publish Status Out of Print
  • Out of Print 22 February 2005
  • Publish Country GB
  • Imprint Financial Times Prentice Hall
  • Edition 3rd edition
  • Format Paperback
  • Pages 320
  • Language English