Mediawise
2 primary works • 4 total works
Book 6
Book 11
How do the various forms of media work? How are they put together and how are they delivered to us, the consumers? This book looks at the worlds of newspaper and magazine publishing - at the differences and similarities between them, and the techniques of news-gathering and news dissemination. It also looks at the work of the design and production departments, and at how newspapers and magazines are printed, distributed and marketed.
Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.
This book looks at the worlds of newspaper and magazine publishing - at the differences and similarities between them, and the techniques of news-gathering and news dissemination. It also looks at the work of the design and production departments, and at how newspapers and magazines are printed, distributed and marketed. This book also looks at all the people involved along the way, from reporters and editors to the printers and sales people. There is also a section on how you can get into the business, with details of qualifications needed and relevant organisations to contact.