Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and Job Profiles offer readers an insight into the people behind the scenes.
- ISBN10 0750240504
- ISBN13 9780750240505
- Publish Date 13 June 2002
- Publish Status Out of Print
- Out of Print 21 April 2005
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Hodder Wayland
- Format Hardcover
- Pages 64
- Language English