Advances in Marketing, Customer Relationship Management, and E-Services
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Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.
Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
Market uncertainty, created by growing competitive dynamics among firms, has proven that conventional strategic plans have little success in the modern corporate sector. Thus, it is imperative to research and to discover new strategies to enhance business performance.
Rethinking Market Research for Global Business Integration is an essential reference source for the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and presents new research designs that increase market share, expand profit, and build market competitiveness. Featuring extensive coverage on a broad range of topics and perspectives such as organizational design, consumer behavior, and globalization, this publication is ideally designed for students, researchers, and business managers interested in the latest tools and techniques for company and consumer growth.
Rethinking Market Research for Global Business Integration is an essential reference source for the latest scholarly material on differences between international consumers and cultural norms that affect marketing initiatives, and presents new research designs that increase market share, expand profit, and build market competitiveness. Featuring extensive coverage on a broad range of topics and perspectives such as organizational design, consumer behavior, and globalization, this publication is ideally designed for students, researchers, and business managers interested in the latest tools and techniques for company and consumer growth.
Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.