Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
- ISBN13 9781466640948
- Publish Date 30 May 2013 (first published 1 January 2013)
- Publish Status Active
- Publish Country US
- Imprint Idea Group,U.S.
- Format Hardcover
- Pages 358
- Language English