PR In Practice
2 total works
In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:
Planning and outsourcing
Business writing
Working with printers, photographers and designers
Promotions, functions and other events
Crisis management
New developments in technology
Assessment and evaluation
This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.
Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.
Planning and outsourcing
Business writing
Working with printers, photographers and designers
Promotions, functions and other events
Crisis management
New developments in technology
Assessment and evaluation
This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.
Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.
A Practitioner's Guide to Implementing Public Relations
by Philip Henslowe
Published 22 December 1999
Including basic rules and helpful hints, this guide is to used as a handy reference manual for those new to public relations work. It covers: working with suppliers (the brief, contracts, time-tabling, costings, progress chasing, working with publishers, printers, photographers and designers); exhibitions and displays; promotions and functions; writing; sponsorship; crisis management; planning and programming; and the law and ethics.