A Practitioner's Guide to Implementing Public Relations (PR In Practice)

by Philip Henslowe

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Including basic rules and helpful hints, this guide is to used as a handy reference manual for those new to public relations work. It covers: working with suppliers (the brief, contracts, time-tabling, costings, progress chasing, working with publishers, printers, photographers and designers); exhibitions and displays; promotions and functions; writing; sponsorship; crisis management; planning and programming; and the law and ethics.
  • ISBN10 0749418575
  • ISBN13 9780749418571
  • Publish Date 22 December 1999
  • Publish Status Cancelled
  • Out of Print 18 October 2003
  • Publish Country GB
  • Imprint Kogan Page Ltd
  • Format Paperback (UK Trade)
  • Pages 160
  • Language English