TY Business Skills
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Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets.
From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including:
- the internet
- radio and TV
- business-to-business
- public relations
- recruitment
- charities
- ... and many more!
Throughout the book you'll find quick tips and author insights summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of copywriting.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.
FIVE THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
