Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.
FIVE THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
- ISBN10 1444100262
- ISBN13 9781444100266
- Publish Date 26 February 2010 (first published 1 January 2010)
- Publish Status Active
- Publish Country GB
- Publisher John Murray Press
- Imprint Teach Yourself
- Format Paperback (B-Format (198x129 mm))
- Pages 368
- Language English