Taking a lesson-learned approach, this book explains the opportunities and risks associated with Internet-based commerce. It looks at what exactly is Internet commerce, and what traps await the organization and how they can be avoided. The book analyzes iMarket successes and failures. It uses graphics, such as Web screen shots - to help readers grasp iMarket basics. It also covers security issues. Arthur D. Little is the author of "The Unwritten Rules of the Game".