Taking a lesson-learned approach, this book explains the opportunities and risks associated with Internet-based commerce. It looks at what exactly is Internet commerce, and what traps await the organization and how they can be avoided. The book analyzes iMarket successes and failures. It uses graphics, such as Web screen shots - to help readers grasp iMarket basics. It also covers security issues. Arthur D. Little is the author of "The Unwritten Rules of the Game".
- ISBN10 007012373X
- ISBN13 9780070123731
- Publish Date 1 January 1999
- Publish Status Cancelled
- Out of Print 4 April 2008
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Format Paperback
- Pages 304
- Language English