Series:

Communication for Behavior Change

3 total works

Cover of Communication for Behavior Change

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment-education approach.

This volume explains how to integrate education into an entertaining format so that it holds people's attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve.

This book offers many examples of such programs and provides essential guidance on:

* Understanding precisely what knowledge must be imparted to the communities and how.

* Why mobile technology is the new and most important platform for delivering educational content.

* How educational programs can be designed for developing countries in a sustainable way.

Cover of Writing and Producing for Television and Film
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book—the second in a three-book series titled Communication for Behavior Change—is amied at all producing or directing Entertainment-Education dramas for television and film.



The authors—both leading practitioners in the field of Entertainment-Education—dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.

v. 3

Cover of Distance Learning by Radio, Television and the Internet
The third book in the "Communication for Behavior Change" series, "Distance Learning by Radio, Television and the Internet" focuses on creating effective distance instruction lessons via radio, television or video, and the Internet. It helps in: providing valuable guidelines on choosing the appropriate medium; preparing an effective curriculum; selecting an appropriate lesson format; writing and reviewing scripts; preparing and administering pilot tests; and preparing and using support materials. "Distance Learning by Radio, Television and the Internet" is structured as a manual and targeted to those wishing to create out-of-classroom distance instruction courses for enhancing the knowledge and ability of children, adolescents and adults.