Communication for Behavior Change: Volume lll: Using Entertainment-Education for Distance Education (Communication for Behavior Change)

by Esta de Fossard and Michael Bailey

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A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment-education approach.

This volume explains how to integrate education into an entertaining format so that it holds people's attention while enabling them to improve their health and lifestyle. It also demonstrates how mobile technologies can be used for educating frontline health workers as well as the communities they serve.

This book offers many examples of such programs and provides essential guidance on:

* Understanding precisely what knowledge must be imparted to the communities and how.

* Why mobile technology is the new and most important platform for delivering educational content.

* How educational programs can be designed for developing countries in a sustainable way.

  • ISBN10 9351507599
  • ISBN13 9789351507598
  • Publish Date December 2016 (first published 4 August 2015)
  • Publish Status Active
  • Publish Country IN
  • Publisher SAGE Publications India Pvt Ltd
  • Imprint SAGE India