Working Papers in Commerce
2 primary works • 8 total works
Book 1
Perceptions of Marketing Strategy and Strategic Marketing in U.K. Companies
by Gordon E. Greenley
Book 3
Operationalizing Isolating Mechanisms and Implications for Company Performance
by M. Oktemgil and Gordon E. Greenley
Developing a Bond Strength Model Based on Utility, Probability and Exchange Theories
by M. Oktemgil
Investigation of Regulator Effects on Alignment Skill
by Gordon E. Greenley and M. Oktemgil
Consequences of High and Low Adaptive Capability in UK Companies
by M. Oktemgil and Gordon E. Greenley
Integrative Framework in Identifying the Polymorphous Nature of Strategic Flexibility
by M. Oktemgil