The marketing toolkits
1 total work
Marketing Campaigns guides you through the various stages from planning to pricing decisions through to deciding on the right promotion for your product and the best channel to reach your market. The text also explores ways to keep ahead of the competition and the need to do a comprehensive review of your marketing campaign once it has been launched. This book provides you with ready-made forms and checklists that will facilitate and simplify the task of creating an effective and successful campaign. Marketing Campaigns is designed for business start-ups and people who work for established small to medium-sized companies. Students preparing an assignment or project, which requires them to create a fictitious marketing campaign, will also find its reading invaluable.