Marketing Campaigns guides you through the various stages from planning to pricing decisions through to deciding on the right promotion for your product and the best channel to reach your market. The text also explores ways to keep ahead of the competition and the need to do a comprehensive review of your marketing campaign once it has been launched. This book provides you with ready-made forms and checklists that will facilitate and simplify the task of creating an effective and successful campaign. Marketing Campaigns is designed for business start-ups and people who work for established small to medium-sized companies. Students preparing an assignment or project, which requires them to create a fictitious marketing campaign, will also find its reading invaluable.
- ISBN10 1861522452
- ISBN13 9781861522450
- Publish Date 18 June 1998
- Publish Status Out of Print
- Out of Print 30 October 2014
- Publish Country GB
- Imprint Cengage Learning EMEA
- Pages 256
- Language English