Easy Step by Step Guides
7 total works
All businesses have one thing in common - they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your organization? This guide provides vital tips to help you win business and keep your existing customers coming back for more. The book features tips on: how to win and keep customers; how to understand your customers and their needs; how to make your organization more marketing orientated; how to use promotional tools to target customers; how to build a competitive edge for your organization; and how to draw up a marketing plan for your business.
Communicating effectively should be the simplest thing in the world, we talk and listen - or do we? And is that all there is to it? When things go wrong in a company, a friendship, a personal relationship, communication or rather lack of it or misinterpreting it, is often at the heart of the problem. Improving your communication skills can bring huge rewards; it can help you to win more contracts and sales, gain promotion, manage your organisation or your team more effectively, find friendship, even love.It can enhance relationships both at work and at home. So it's worth getting it right isn't it? This book will provide tips and techniques to improve communication skills and gain the co-operation of others. It includes topics such as: How to read, interpret and use body language; How to create the right visual appearance; How to use your voice - tone, accent, pitch, pace etc.; How to use powerful and persuasive words; How to get people to like you; How to influence people to your way of thinking; How to persuade people to co-operate with you; How to get on someone's wavelength; and How to hear, recognise and use the different communication styles between men and women.
The Easy Step by Step Guide to Being Positive and Staying Positive (Even When the Going Gets Tough)
by Pauline Rowson
Published 1 October 2002
Having a positive atitude has many benefits, not the least of which is better health; but the pace of modern life is such that people are subjected to more negative stresses and strains and sometimes feel that they can no longer cope. So how should people maintain a positive attitude when the going gets tough? This text is designed to help the reader examine the factors which create negativity and therefore stress and then provides tips and techniques to convert negativity into positive energy. The book explores the use of brain power and inner dialogue to change ways of thinking and reaction. Issues covered in the book include: the benefits of being more positive; knowing what creates negativity; recognizing that which can be controlled and that which can not; deciding on appropriate values; the balance of life; learning to let go; and increasing confidence.
Many organisations chase the Holy Grail of obtaining new customers, spending time, money and energy on winning them only to provide them with a service or product that quite frankly is inferior. What a waste! If we do not look after our customers then someone else will. In addition, those dissatisfied customers will tell others about their experience, and once an organisation gains a negative reputation it is extremely difficult to change it. Having a good reputation for excellent service and products is one very successful way of building a competitive advantage. This book looks at: how you can win more business by retaining customers and gaining recommendations from them; how to satisfy your customers' needs; how to develop an effective customer service policy; how to use positive behaviour and attitude to win more business; how to build a better rapport with your customers; and how to handle anger, complaints and difficult customers and turn them into satisfied customers.
Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making
by Pauline Rowson
Published June 1998
Many businesses have recognized the potential of telemarketing yet many still lose millions of pounds worth of businesses every year by mishandling calls. This guide shows the reader in simple, easy-to-follow stages, how to harness the power of the telephone and use it to win more business. The book features information on: how to set up and plan telemarketing campaigns; how to get through to the right person; how to open the telephone conversation and structure a call; how to build a rapport and increase chances of success; how to reduce objections and handle those that are received; and how to close the call and secure an objective.
The Easy Step by Step Guide to Building a Positive Media Profile
by Pauline Rowson
Published 30 March 2001
This guide provides a discussion of how you can build a positive media profile for your organization. It examines how the media works and provides comprehensive information on the dos and don'ts of building good media relations. It also shows how to write a news release; how to conduct a radio or TV interview; how to build and maintain good relations with the media; and how to handle a media crisis.