Big Business: ASOS

by Cath Senker

Published 12 June 2014

Popular with fashion lovers everywhere, ASOS is one of the UK's largest online fashion retailers. It is the most visited fashion website in the world for 18-34 year olds and ships goods to over 230 countries globally.

How did ASOS build such a hugely successful global brand? Discover what makes people shop at ASOS and how the brand has grown since it's launch in 2000. Learn about the brains behind the iconic brand, including the original founders, explore key business concepts in a straightforward way and develop a product brief for your very own ASOS range.

The Big Business series is ideal for young budding entrepreneurs with an eye for opportunity! A brilliant read for readers aged 9+ keen to find out how the business behind the brand works.


Coca Cola

by Cath Senker

Published 11 October 2012
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Cadbury

by Cath Senker

Published 11 October 2012
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Big Business: Heinz

by Cath Senker

Published 12 June 2014

This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup.

We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.

Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.


Big Business: Coca Cola

by Cath Senker

Published 14 November 2013
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Big Business: Microsoft

by Cath Senker

Published 12 December 2013
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Big Business: Cadbury

by Cath Senker

Published 10 October 2013
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Microsoft

by Cath Senker

Published 8 November 2012
The books cover how the business came into being, the entrepreneurs behind the success of each brand, the key facts about the industry and their impact in the global market.

Big Business: Topshop

by Cath Senker

Published 15 May 2014

This title takes an indepth look at Topshop and the business behind one of the most well-known and exciting clothing brands today. Beginning with a single shop, Topshop is now finding global success with thousands visiting its flagship store every day.

We cover how Topshop came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.

Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.

Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Topshop today and those who have helped build the business in the past.

Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for those keen to find out how the business behind the brand works.

Other titles in the series include; Manchester United, YouTube, Virgin, Heinz and ASOS.