This title takes an in-depth look at Heinz and the business behind one of the most well-known and exciting food brands today. Beginning with a single product, horseradish sauce, Heinz has become a multi-national brand boasting many household products, including those favourites Baked Beans and Tomato Ketchup.
We cover how Heinz came into being, the successes and failures over the years, key facts about the industry and their impact on the global market.
Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow.
Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Heinz today and those who have helped build the business in the past.
Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for readers keen to find out how the business behind the brand works.
Other titles in the series include; Manchester United, YouTube, Virgin, Topshop and ASOS.
- ISBN10 075028952X
- ISBN13 9780750289528
- Publish Date 13 October 2016 (first published 12 June 2014)
- Publish Status Out of Print
- Out of Print 5 March 2021
- Publish Country GB
- Publisher Hachette Children's Group
- Imprint Wayland
- Format Paperback
- Pages 32
- Language English