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Most people fail to see the correlation between "business" and "brains." For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company, Bottom Line Marketing Group. Perfect...

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and busin...

Ensure that your not-for-profit accounting is airtight for 2020 Not-for profit organizations have unique characteristics, so they must adhere to a specific set of generally accepted accounting principles (GAAP). Wiley Not-For-Profit GAAP 2020 provides practical guidance on how to identify and apply the relevant standards. This guide is indispensable for professionals responsible for preparing and auditing not-for-profit accounts. You will learn how to interpret the relevant accounting principles...

"Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people."—Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at han...

Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit...

Redeem All examines the surprising intersection of American evangelicalism and tech innovation. Corrina Laughlin looks at the evangelical Christians who are invested in imagining, using, hacking, adapting, and creating new media technologies for religious purposes. She finds that entrepreneurs, pastors, missionaries, and social media celebrities interpret the promises born in Silicon Valley through the framework of evangelical culture and believe that digital media can help them (to paraphrase S...

Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women’s issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation’s largest public interest communications firm, explain why women’s enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to...