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The toy industry is one of the most consistently misunderstood sectors of American business. Thats no surprise because on many levels it resists easy definition. Its a commodity business. No, its a fashion business. No, its a consumer products business. No, its an entertainment business. The fact is its all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies all of these businesses share a balanc...

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students...

Finalist, 2014 Sami Rohr Prize for Jewish Literature from the Jewish Book Council Traces American Jews’ complicated relationship to alcohol through the years leading up to and after prohibition From kosher wine to their ties to the liquor trade in Europe, Jews have a longstanding historical relationship with alcohol. But once prohibition hit America, American Jews were forced to choose between abandoning their historical connection to alcohol and remaining outside the American mainstream. In Jew...

Practical Security Training is designed to help security departments develop effective security forces from the personnel screening and selection process to ensuring that proper ,cost-efficient training is conducted. Using the building block and progressive method approach allows security staff to become increasingly more effective and more confident. Flexible and practicle, these tools allow security practitioners to adapt them as needed in different environments. Considering hypothetical sit...

Provide a service, pocket a profit! If you're hungry to be out on your own, making your own hours, taking home all the profits and being your own boss, then this book is a must. Author James Stephenson has produced the first-ever guide to entering the most profitable and hottest small-business sector of our economy: the service industry. It's rife with opportunity regardless of your age, education or business experience.With this book, you'll not only discover which services offer the most profi...

Brand new digital tutor support material covering all the mandatory and optional units (including barbering) for the new Level 2 Hairdressing standards. Dynamic Learning gives you access to quality teaching and learning resources, available anytime, anywhere. Dynamic Learning makes personalised learning for your students a reality, by bringing together resources in the way that you want them. The tools and resources provided also enable you to build your own lessons, easily populate a VLE with c...

Ease your way into a life of spa luxury with this break-through guide to the latest spa treatments and everything you need to know to succeed in this booming industry. As the first and only spa guide mapped to the current occupational standards, SPA: The Official Guide to Spa Therapy at Levels 2 & 3 uses full colour step-by-step photographs taken in real spas to walk you through every key topic. Special learning features help fine-tune your learning, while the Habia endorsed content ensures th...

Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leis...

Im „Forum Dienstleistungsmanagement“ erläutern renommierte Autoren umfassend und facettenreich, warum der adäquate Umgang mit der Digitalisierung einen entscheidenden Wettbewerbsfaktor sowohl für Produkthersteller als auch für Dienstleistungsunternehmen darstellt. Sie veranschaulichen, wie sich bestehende Wertschöpfungsketten und Geschäftsmodelle als Folge der Digitalisierung stark verändern, wegfallen werden und zugleich neue entstehen können, und somit ein gravierender Strukturwandel ausgelöst...

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national...

Ethnodevelopment is a well-established concept in the field of development studies. Despite its relevance to tourism initiatives and processes in the Global South, it continues to be an underutilised concept in the field. This book bridges this gap, presenting an original conceptual framework to study the relationship between tourism and ethnodevelopment. It focuses on the processes of inclusion, empowerment, self-expression and self-determination to explore the effects of tourism initiatives...

For Internship/Externship courses in Hospitality departments. This workbook tool, designed to be used before, during, and after the internship experience, was developed to assist both the student and the Intern Coordinator in planning and managing the internship experience. Students can select segments from the wide variety of rotational segments offered, assemble them in the binder provided, and arrive on property with all of the forms and guidelines needed for a successful internship. Inter...

Mastery of quality health care and patient safety begins as soon as we open the hospital doors for the first time and start acquiring practical experience. The acquisition of such experience includes much more than the development of sensorimotor skills and basic knowledge of sciences. It relies on effective reason, decision making, and communication shared by all health professionals, including physicians, nurses, dentists, pharmacists, and administrators. How to Think in Medicine, Reasoning,...

In diesem Buch veranschaulichen profilierte Wissenschaftler und Vertreter aus der Praxis in 25 Beiträgen die Facetten von kooperativen Dienstleistungen. Das Spannungsfeld von Kooperationen reicht von der (traditionellen) Zusammenarbeit zwischen Anbietern und Nachfragern (Service Cooperation) bis hin zur Zusammenarbeit zwischen Wettbewerbern (Service Coopetition). Zunehmend kooperieren in sogenannten Ecosystemen aber auch mehrere Anbieter, die unterschiedliche Rollen im Wertschöpfungsprozess einn...

In diesem essential werden das Krisenmanagement in Banken und seine Auswirkungen auf das Risikomanagement beleuchtet. Hierbei werden zunächst die Grundlagen des Risiko- und Krisenmanagements in deutschen Kreditinstituten betrachtet. Den Kern des essentials bildet schließlich die Darstellung und Analyse bisheriger Krisen und ihrer Auswirkungen auf das Risikomanagement deutscher Banken. Der Fokus liegt hierbei auf der Finanzkrise und der Corona-Krise. Auf dieser Basis und unter Einbezug einer Expe...

Appropriate for Front Office or Front Desk courses within Hospitality Management departments.   This is a workbook and manual designed as an accompaniment to standard lodging or front office text books.  A student version of Micros Fidelio, a guest management software application, is included within the text.  Micros Fidelio is the industry standard guest service program.

Casinos: Organization and Culture is a fascinating look at the world inside the casino building. The first section of the book describes the organizational structure of casino facilities with information on different casino departments and their functions and the culture within the casino hotel. The first section also includes an in depth look at food and beverage services within the casino industry as well as meetings, conventions, and entertainment.  The second part of the book delves into the...

Um mit einem Event positive Effekte in der Veranstaltungsregion zu erzielen, ist eine umfassende Eventwirkungskontrolle unerlässlich. Julia Köhler entwickelt einen Bezugsrahmen, der eine detaillierte, mehrdimensionale Wirkungsanalyse von Events in Regionen ermöglicht sowie eine Verknüpfung dieser Wirkungsanalyse mit den Handlungsfeldern des Regionalmarketing vornimmt. Die Tauglichkeit des Bezugsrahmens überprüft die Autorin mit einer empirischen Analyse. Ihre Ergebnisse zeigen, dass das untersuc...