Winning New Business in PR and Marketing Consultancy, the Critical Success Factors
by Mick James
This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp
I'm A Sales Manger. Basically, I Take The Blame For Everything
by Mark On Dark
The Hardest Part of My Job Is Being Nice To Stupid People
by Wild Pages Press
Become a better salesperson or sales leader by learning to debunk the myths of the latest miracle solutions and focus your sales strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question the...
Cim Paper 4 - Certificate: Marketing Fundamentals
This practice and revision kit focuses on the fundamentals of marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
How to Sell in Any Economy
by Lee Cassells, Catherine Brownlee, and Stan Peake
Global Marketer Programme - Research Project for Global Marketing Practice
The 10 Key Personal Elements (Color Version)
by Wayne E Shillum McInst
CIM Study Text
This study text focuses on promotional practice. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Pearson eText Access Card for Marketing Management, Global Edition
by Philip Kotler and Kevin Keller
Forundergraduate and graduate courses in marketing management. Thegold standard for today’s marketing management student The world of marketing is changing every day — and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to disting...