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In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on...

This volume is a state-of-the-art survey of the psychology of reasoning, based around, and in tribute to, one of the field’s most eminent figures: Jonathan St B.T. Evans. In this collection of cutting edge research, Evans’ collaborators and colleagues review a wide range of important and developing areas of inquiry. These include biases in thinking, probabilistic and causal reasoning, people’s use of ‘if’ sentences in arguments, the dual-process theory of thought, and the nature of human ratio...

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. "The Complete Idiot's Guide(r) to Target Marketing" is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative...

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitali...

In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat? To answer that question, Meg Noonan takes readers to the Sydney studio of John Cutler, a fourth-generation tailor; to the mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world’s greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Ind...

This work argues that the coming of "a new consumerism" in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessarty or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, cultur...

The tourism and hospitality industry faces a significant sustainability challenge. Traditional practices prioritize short-term gains over long-term environmental and social well-being, leading to detrimental impacts on local communities, cultural heritage, and the natural environment. The industry's rapid growth and increasing demand for travel experiences worsen this unsustainable approach. Therefore, there is an urgent need for a paradigm shift towards regenerative practices that minimize nega...

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are internationa...

A radical reinterpretation of how your mind works - and why it could change your life 'An astonishing achievement. Nick Chater has blown my mind' Tim Harford'A total assault on all lingering psychiatric and psychoanalytic notions of mental depths ... Light the touchpaper and stand well back' New ScientistWe all like to think we have a hidden inner life. Most of us assume that our beliefs and desires arise from the murky depths of our minds, and, if only we could work out how to access this myste...

With traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangling the complex interplay between media consumption, cultural identities, and societal norms. Navigating this intricate terrain can be challenging, especially given the need for a cohesive research agenda. Audience Sociology and Consumer Behavior in the Film Industry offers a comprehensive and timely solution to address these challenges. This book critically examines ex...

This step-by-step guide gives advice on how to increase repeat business and profits and how to become a customer-driven company. It is aimed at any business implementing a customer satisfaction programme, and should also be valuable for organizations trying to improve an existing programme. Also addressed are additional issues such as proactive customer contact, complaint handling, multinational considerations, and internal customers.

This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both per capita time series data and household budget data.

The world economy is a dynamic process that balances competing interests: those who supply goods and services and those who buy them. Dr. Thomas Cunningham identifies this process as The Equilibrium Principle: a continuous, ubiquitous state that invades, guides, and shapes all economies--national, local, and personal. Understanding Economic Equilibrium will help readers understand the integration of the world's economies and how they affect and are affected by it. The book clarifies complicated...

Set in the Northern English City of Leeds, in the midst of Liz Truss’ 49 days in office, what we are now calling the Cost of Living crisis emerges as the most recent incantation of economic decline. Challenging the ease with which this phrase has become commonplace, this monograph provokes questions of when and for whom it became normal to discuss the cost of being alive. The cost of living crisis is both new and not new. With a focus on how economic decline is temporally experienced, Wood expl...

Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice...

Rama has done a great service by capturing her vast experience this book for the benefit of all-from CEOs to market and business development professionals...She has developed a very strong case for learning India on its own terms before investing. This book is a critical read for anyone considering building a large franchise for themselves in India. - C.K. Prahalad Thought provoking and topical, it will be of great value to a wide spectrum of people, most importantly to those global firms and t...

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose ma...

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us onlin...