First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
After hearing about this one for well over a decade, I decided to give it a shot. If I had read this one when it came out, it might have hit much closer to the target. As it stands now, I's mostly a refresher of things already heard. Now -- I wouldn't be surprised if wherever I heard them from were originally from this book, as it is a design classic.
Reading updates
-
Started reading
-
10 June, 2014:
Finished reading
-
10 June, 2014:
Reviewed