E-Commerce 2021: Business, Technology, and Society [RENTAL EDITION]

by Kenneth C. Laudon and Carol Guercio Traver

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This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in e-commerce. 

The most up-to-date, comprehensive overview of e-commerce today  
Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies, such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the...

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  • ISBN10 0136931804
  • ISBN13 9780136931805
  • Publish Date 1 January 2021
  • Publish Status Active
  • Out of Print 21 October 2021
  • Publish Country US
  • Imprint Pearson Education (US)
  • Format Paperback
  • Pages 912
  • Language English