Consumer Behavior, Global Edition -- MyLab Marketing with Pearson eText Access Code

by Michael R. Solomon and Cristel Antonia Russell

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Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

  • ISBN10 1292720646
  • ISBN13 9781292720647
  • Publish Date 22 July 2024
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited