Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

by Anna Brzozowska, Stanisław Brzeziński, Arnold Pabian, and Barbara Pabian

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In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. "Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice, providing readers with a deep understanding of how CRM influences the strategies of international enterprises.

The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.

Key Features:

· In-depth analysis of the CRM concept in the context of international business.

· Discussion on the evolution of the CRM idea over the years.

· Introduction to integrated customer relationship management systems in global enterprises.

· Analysis of the impact of social media on CRM.

· Practical insights on measuring the effectiveness of customer care activities.

"Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

  • ISBN13 9781032713908
  • Publish Date 15 May 2024
  • Publish Status Forthcoming
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint CRC Press
  • Format Paperback
  • Pages 230
  • Language English