This is Not the Way: The Genius Box

by Andy Reid

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Book cover for This is Not the Way

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Staring at a screen? Thinking hard? Lacking insights? Struggling to generate ideas?

It’s a familiar story in a world where work demands us to deliver more, with less. And you’re probably working on a business challenge right now. Successful problem solving, strategic thinking, insight discovery and idea generation needs structure. But so many people in business (who should know better) approach the design and delivery of creative projects both big and small in a linear, dull and predictable fashion. This is NOT the way.

Strategy needs to be facilitated. It’s not enough to run a hot bath and hope for eureka breakthroughs. Innovation teams demand inspiration. Something PowerPoints will never deliver. And creativity needs to be role-modelled. Following process alone will only get you so far. You’re holding the anti-manual (a rule-breaking guidebook) for the mavericks, pioneers, mavens and creative sherpas striving to challenge the status quo. If new thinking is something you find motivating and exciting, then this book is for you. THIS IS NOT THE WAY is a valuable dip-in-and-out source of stimulus, stories, tricks, tools and tips to create wonder and magic in the broken world of work.

  • ISBN10 1915635535
  • ISBN13 9781915635532
  • Publish Date 18 January 2024
  • Publish Status Active
  • Publish Country GB
  • Imprint Whitefox Publishing Ltd
  • Format Hardcover
  • Pages 352
  • Language English