Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity.

by Rasmus Houlind and Frans Riemersma

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  • ISBN10 8797442801
  • ISBN13 9788797442807
  • Publish Date 20 April 2023
  • Publish Status Active
  • Imprint Omnichannel Institute
  • Format Paperback (US Trade)
  • Pages 262
  • Language English