The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to domination for the online shopping industry.
As the founder of the UK's industry association for e-commerce (IMRG), author James Roper was there from its inception...
'An important and well-timed book about how the humdrum business of shopping was reinvented online. James Roper is a persuasive advocate for the role of collaboration in innovation, who was instrumental in jumpstarting the e- retail industry by methodically tackling every obstacle that blocked its early progress... In this book, Roper offers a fascinating glimpse at how a motley assemblage of inventions evolved, often in surprising ways, into today's staggeringly powerful e-retail industry. Stuffed with eye-opening facts and statistics The Rise of e-Commerce is an essential read for anyone who is interested in the evolution of modern retailing.'
Nick Robertson, Co-founder and Ex-CEO, ASOS
- ISBN13 9781399063326
- Publish Date 24 July 2023
- Publish Status Active
- Publish Country GB
- Publisher Pen & Sword Books Ltd
- Imprint Pen & Sword History
- Format Hardcover
- Pages 304
- Language English