This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For courses in e-commerce.
An in-depth look into the evolving field of e-commerce
E-commerce 2018: business. technology. society provides readers with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life.
- ISBN10 0134868064
- ISBN13 9780134868066
- Publish Date 19 January 2018
- Publish Status Active
- Publish Country US
- Imprint Pearson
- Format eBook
- Pages 912
- Language English