In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior.
The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:
- An easy-to-follow introduction to and overview of consumer behavior
- The consumer buying process
- A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior
- Supplementary materials for instructors, including PowerPoint slides and a Test Bank
- ISBN10 1119912415
- ISBN13 9781119912415
- Publish Date 19 February 2024 (first published 1 February 2023)
- Publish Status Active
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Paperback (US Trade)
- Pages 368
- Language English