Copywriting Third Edition: Successful writing for design, advertising and marketing

by Gyles Lingwood and Mark Shaw

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Book cover for Copywriting Third Edition

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
  • ISBN10 1529420245
  • ISBN13 9781529420241
  • Publish Date 29 August 2022
  • Publish Status Forthcoming
  • Publish Country GB
  • Imprint Quercus Publishing
  • Format Paperback (UK Trade)
  • Pages 240
  • Language English