Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code

by Andrea De Mauro, Francesco Marzoni, and Andy Walter

Francesco Marzoni (Foreword) and Andrew J. Walter (Foreword)

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Learn how to gain insights from your data as well as machine learning and become a presentation pro who can create interactive dashboards

Key Features
  • Enhance your presentation skills by implementing engaging data storytelling and visualization techniques
  • Learn the basics of machine learning and easily apply machine learning models to your data
  • Improve productivity by automating your data processes
Book Description

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements:

Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience.

Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components.

Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own.

Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.

What you will learn
  • Understand the potential of data and its impact on your business
  • Import, clean, transform, combine data feeds, and automate your processes
  • Influence business decisions by learning to create engaging presentations
  • Build real-world models to improve profitability, create customer segmentation, automate and improve data reporting, and more
  • Create professional-looking and business-centric visuals and dashboards
  • Open the lid on the black box of AI and learn about and implement supervised and unsupervised machine learning models
Who this book is for

This book is for beginners who work with data and those who need to know how to interpret their business/customer data. The book also covers the high-level concepts of data workflows, machine learning, data storytelling, and visualizations, which are useful for managers.

No previous math, statistics, or computer science knowledge is required.

  • ISBN10 1801074151
  • ISBN13 9781801074155
  • Publish Date 30 August 2021
  • Publish Status Active
  • Publish Country GB
  • Imprint Packt Publishing Limited