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For courses in advertising.
A study of integrated marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
- ISBN10 0135589800
- ISBN13 9780135589809
- Publish Date 15 March 2021
- Publish Status Active
- Out of Print 21 October 2021
- Publish Country US
- Imprint Pearson
- Edition 9th edition
- Format Paperback
- Pages 480
- Language English