MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction,

by Gary Armstrong and Philip Kotler

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This gives access to Marketing: An Introduction by Gary Armstrong and Philip Kotler, MyMarketingLab course including eText.



For undergraduate Principles of Marketing courses.



This best-selling, brief text introduces marketing through the lens of creating value for customers.



With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.



The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.
  • ISBN10 0273767267
  • ISBN13 9780273767268
  • Publish Date 14 October 2014
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 11th edition
  • Format eBook
  • Language English