NEW MyLab Marketing with Pearson eText -- Instant Access -- for Marketing Management

by Philip Kotler, Kevin Keller, and Author Supplement

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  • ISBN10 0131394932
  • ISBN13 9780131394933
  • Publish Date 12 July 2011
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 14th edition
  • Format eBook
  • Language English