This gives access to Marketing: Real People, Real Decisions by Michael R.Solomon, Greg Marshall, Elnora Stuart, Vincent-Wayne Mitchell and Bradley Barnes, MyMarketingLab course including eText.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Para Olympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
- ISBN10 0273758268
- ISBN13 9780273758266
- Publish Date 6 March 2014
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 2nd edition
- Format eBook
- Language English