Strategic Brand Management eBook

by Kevin Keller, Tony Aperia, and Mats Georgson

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  • ISBN10 0273737880
  • ISBN13 9780273737889
  • Publish Date 6 March 2013
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 2nd edition
  • Format eBook
  • Language English