Instructor's Manual (Download only) for Marketing Research

by Alvin Burns and Ronald Bush

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There is a comprehensive instructor's manual prepared by Al Burns. The manual has chapter outlines, key terms, teaching pointers, answers to end-of-chapter questions, answers to active learning exercises as needed, and case solutions. The Instructors Manual may be downloaded from the textbook website.

  • ISBN10 0136027113
  • ISBN13 9780136027119
  • Publish Date 1 July 2009
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 6th edition
  • Format eBook
  • Language English