MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
- ISBN10 0132952351
- ISBN13 9780132952354
- Publish Date 6 April 2015 (first published 12 July 2011)
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 8th edition
- Format eBook
- Language English