No Logo: Taking Aim at the Brand Bullies

by Naomi Klein

The hotly debated report from the frontlines of mounting backlash against multinational corporations.

A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.

• ISBN10: 0676972829
• ISBN13: 9780676972825
• Publish Date: 4 December 2000 (first published 15 January 2000)
• Publish Status: Out of Stock
• Publish Country: CA
• Imprint: Vintage Canada
• Format: Paperback (US Trade)
• Pages: 512
• Language: English
• URL: https://penguinrandomhouse.ca/books/isbn/9780676972825

Reviews

[dpfaef]

This is a good book but dated.

[mary]

Amazing. Amazing. Amazing. An intelligent account of the effect brands have had on our world. Including the rising backlash. I highly recommend this book, it will change the way you consume. I think it's important to be aware of the ways you're being manipulated.