Secrets of Vito

by Anthony Parinello

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Book cover for Secrets of Vito

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National Wall Street Journal bestseller now in paperback!

Secrets of VITO reveals how top-selling CEO’s sell their prospects, customers, partners, employees, stockholders, and themselves. It teaches you the strategies and tactics of selling business to business, top officer to top officer, using the language and expertise that command respect from the customer. You learn how to mimic CEO’s strategies to increase loyalty from existing customers, handle objections, diagnose prospects, and think strategically.

The book details the 10 commandments of CEO’s who sell and shares success stories from successful CEO’s. It provides you with the insight you need to act like the person at the top and join the most elite force of salespeople in the world.

Key features

  • Parinello is the country's foremost expert on selling to top decision-makers
  • Parinello speaks to 200,000 salespeople and other business professionals a year
  • Endorsements from Brian Tracy, Joe Mancuso, CEO and founder of The CEO Club, and author David McNally
    • ISBN13 9781599180335
    • Publish Date 16 October 2006
    • Publish Status Transferred
    • Publish Country US
    • Imprint Entrepreneur Press
    • Format Paperback
    • Pages 288
    • Language English